Das de facto Holdingunt… With the sharp lines and use of negative space, we can see the company’s transition towards a more tech-oriented identity.From the 1980’s to the early 90s, the mobile market would become very competitive. In current world we know Samsung company as one of major electronics producer, however, initially, in 1983 the company had a vector towards food industry development. What is most important, the iconic “A” without the horizontal bar appears on this version.The design team decided to dismiss the ellipse. The company got its start exporting dried local vegetables, fruit and fish to Manchuria and Beijing. The company supplied dried fish, rice and noodles into neighboring China and Manchuria, and since 1939 it has widened range of goods with wine and rice vodka. Framed by white hieroglyphs there was a circle on a black shield, … The stars were connected with the name of the company, while the wheat plants emphasized its agricultural roots obvious that Samsung needed its own insignia. In translation from Korean Sam means “3” (extra-digital meaning is “greatness” and “multiplicity”). Who could have known that a humble merchant shipping vegetables, fruit and fish to three locations would eventually spearhead a global empire of household electronics and wearable computers. The emblem now looked more abstract and less cluttered. How did Samsung logolook like back then?

One of them is a primary logo, while the other is a secondary one.The Samsung logo, which keeps the “three stars” of success and prosperity, has its roots hidden in the title. There were now only the stars and the brand name, which was given in shorter letters.The star design was also used as a standalone emblem. Indeed, before becoming the world’s technological leader, Samsung used to sell products, insurance services, and it also processed food products. The wordmark has taken center stage, carved from a blue ellipse tilted at a 10-degree angle. This update features the most notable visual departure from earlier logos.

The name itself translates to “Three Stars”, known in Korean symbolism as ‘hanja’ which translates to “big, numerous, and powerful”. Sung is translated as “stars” (“success”, “diversity”).
This was introduced at the same time as the Imagine advertising campaign, launched on 9 June 2005.. You can see the now-familiar bold sans serif letters inside a blue ellipse. In this case, the symbol was enlarged so that every detail could be clearly seen.The emblem featuring the three stars remained unchanged, while the wordmark was slightly modified. The original logo was pretty cluttered and bore nothing in common with the current Samsung logo. Samsung’s chairman Kun-hee traveled the world to review the company’s standing. Their first product was a black and white television and the company decided to rebrand in order to reflect this new direction.Here we see the 3 star motif taking more of a backseat as the wordmark is pushed to the forefront. You could see three stars, three stripes, and wheat plants inside a circle.The stars adopted a more refined and unique shape.

The incorporation of the slightly rectangular box is intentional as the company’s goal is to dominate the television market, which is now reflected by the corporate identity.In 1985, Samsung introduced the SC-1000, a mobile unit which was engineered for in-car use only. It was a well-detailed black-and-white sign, resembling a post stamp. The wordmark is written in Korean along with a circle enclosing three stars which are superimposed over three stripes and a couple of stylized wheat plants that represented the company’s agricultural roots.The business would profit immensely over the coming decades, spurning Lee to create subsidiaries and expand to new markets. The logo featured 3 stars, 3 stripes and wheat plants inside a circle shape. Samsung’s ever-changing business model is reflected in the company’s brand - one that is sure to evolve in the coming years. Ein wichtiger … This was meant to be a graphic representation of the universe - a symbol of the company’s perpetual ambition.After two decades the logo is revisited once more, this time eliminating the blue ellipse and focusing completely on the wordmark.Today one can only marvel at how far this company as come. It would mark the beginning of a new chapter in Samsung history, heralded by a new logo.In this iteration, Samsung’s designers explored further simplicity, removing the outside circle which had long been a visual staple of the brand and substituting it for the three stars which are composed of minimal diamond shapes placed at interlocking angles. What was once a simple export business was now beginning to flourish into a manufacturing empire which would offer an increasing variety of products.In 1969, Lee founded Samsung-Sanyo Electronics.

In comparison with the previous one, it looked somewhat bolder and shorter.This is the year when the current Samsung logo was born. Die Zahl Drei wird von vielen Koreanern mit positiven Dingen in Zusammenhang gebracht. Next to it, the lettering “Samsung” in black was placed.The circle and the square, in which the stars had been placed on the previous emblem, disappeared.

The company was founded as Samsung Sanghoe by Byung-Chull Lee, in the city of Taegu, Korea.

The 1992 logo was modified slightly by decreasing the kerning between the letters and the stroke thickness. Since 2015, Samsung Electronics has preferred to use the wordmark in favour of the oval logo in advertising and most other applications.


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